Show Brochures

The Show brochures at first with “Motor for the Million” publication no 306 were quite plain affairs within a slightly coloured drawing on the brown cover and the range in 1923 may just have got a mention as “from stock colours”. It took Mr Nicholson with his 1927 Second edition excellent red pocket books to state “the usual finish is Kingfisher Blue”. So there!

By the late 1920s/early 1930s colours were an artworld dream, literally, as colour printing allowed them to show some of the colours but they ended up too bright with orange tourers and lilac saloons seen in 1931 pub 776. The art dept was let loose just before Christmas 1936 in pub 1472 with the naughty ladies and “palpitating pistons” text that was very soon withdrawn and in December 1472a was “censored” on the Nippy page. Towards the end in 1938/39 the brochures really went cheap with just orange and black “colours” and very limited information.

There are a number of ancillary booklets, leaflets and posters. An odd one in todays terms would be the 1938 commentary for the film short “Here’s to Power” as sound equipment may not have been in every dealers budget. These 10 min films were intended for dealers to entice customers in. They just fitted a single reel camera so were easy to run. The best long film made was “This Progress” which compiled a few of the shorts with a new linking overview of Sir Herbert leafing through an album at his office desk and has a rare section with his own voice then early film of a prototype being driven through a woodland path, which may have been the grounds of Lickey Grange.

The most recent addition to this collection comes from Russell Curtis, one of our Australian members, who has kindly donated around 120 brochures and general Seven literature which the Archives did not possess. These have now been digitised and are available below, our thanks go to Russell for this generous donation.

Name Desc Year
Publication  Zenith Carburettor Hints on fitting and adjusting Zenith Carburettors 26pp 1921
Publication 306  Motor for the Million 18pp 1922
Publication 306a Motor for the Million 20pp 1923
Publication 306c Motor for the Million 2 orig copies(one signed Davidge) 24pp 1923
Publication CAV electrics CAV Running Instructions Dynamos, Lighting and Starting 66pp 1923
Publication 306e Motor for the Million Reprinted a7ca 1982 22pp 1924
Publication  Zenith Carburettor Hints on fitting and adjusting Zenith Carburettors 26pp 1924
Publication 508a The Austin Seven 1925
Publication 510a 1925 (November) Model range marked AR Atkey & Co, Uttoxeter 1925
Publication 510e 1925 (October) Model ‘EXPORT’ range 1925
Publication 565 The Austin Seven 20pp 1926
Publication 510b 1926 (March) Model range 1926
Publication 510c 1926 (May) Model range marked G Jones & Son, Rickmansworth 1926
Reopening of Maroubra Speedway 1926 Program and report on Austin performance at the reopening of the Maroubra Speedway, Sydney 1926
Publication A7 Club Official Handbook A003? Austin 7 Club Official Handbook + photo of badge) 28pp 1927
Publication 595e French version (Supremacie) 24pp 1927
Publication 561a 1927 (January) Model range 1927
Publication 561c 1927 (June) Model range 1927
Publication 566 The Austin Seven ‘For travel and endurance’ marked Nicholls Brothers, Milano 1927
Publication 599a Souvenir of a visit to the Longbridge Works 1927
Publication 600 1927 (October) Model range 1927
Publication 611 The Austin Seven 1927
Publication 611e The Austin Seven ‘EXPORT’ Models (photocopy) 1927
Trade Apprenticeship Booklet Terms and conditions for Apprentices taken on at Austin Works. Dated April 1937 1927
Hawk Sales Brochure Sales Brochure for Hawk Coachbuilt cars manufactered by Matchless Motor Cycles. Undated 1927
Publication 637 The First of its Type 6pp 1928
Publication  Lub Notes (Sterns Ltd) Sterns Ltd Lub notes for 7-12-20 24pp 1928
Publication 595a The Supremacy of the Austin Seven 1928
Publication 655 1928 (October) Model range 1928
Publication 655a 1928 (November) Model range ‘Buy British Goods’ 1928
Publication 657 1928 7 Days with a 7 1928
Fixed price details Label showing that prices are fixed By Austin Motor company and no variation can be made. Publication 1242. Undated by Publication no puts it around 1935(?) 1928
Publication 700 Full Range 7-20 sepia 38pp 1929
Publication  GE bodywork Gordon England bodywork very small brochure 3pp 1929
Publication 701 Life; ‘As You Like It’        fold-out 10pp 1929
Publication  Lub Notes (Vacuum Oil) Vacuum Oil Lub notes for 7-12-16-20 38pp 1929
Publication 655c 1929 (March) Model range ‘Buy British Goods’ 1929
Publication 700d 1930 (March) Model Range 1930
Publication 744 1930 Why the Austin excels 1930
Publication 617h Austin models colours & upholstery 4pp 1931
Publication 730b Sports (Ulster) tri-fold Reprinted a7ca 2012 6pp 1931
Publication 744A Why the Austin Seven Excels 11pp 1931
Publication 776 Austin Seven Comes of Age Reprinted a7ca 2008 20pp 1931
Publication 847 The Pioneer 20pp 1931
Publication 764a 1931 (January) Model Range. Loose leaf folder tied with silk string 1931
Publication 795 1931 Model Range 1931
Publication 846 1931 (October) Model Range 1931
Publication 863a Austin Model Range (Sepia) Marked (handwritte) October 1931 1931
Publication 924 Austin models colours & upholstery 4pp 1932
Publication 924c Austin stock colours 16pp 1932
Publication 956a Austin Cars; The Salesman’s Pocket Guide 32pp 1932
Publication 845 1932 Model Range 1932
Publication 847a 1932 The Austin 7, ‘The Pioneer’ Marked WT Aked & Co, Automobile Engineers, St Annes on Sea 1932
Publication 891b 1932 Delivery Van Brochure 1932
Publication 930 1932 (October) Model Range. Loose leaf folder tied with silk string 1932
Publication 931 1932 (September) Model Range 1932
Publication 943e 1932(?) Step in and Realise – Export 1932
Publication 1034 Little Friend of the World  foldout 16pp 1933
Publication 924d Austin stock colours 16pp 1933
Publication 924f Austin stock colours 16pp 1933
Publication 930b 1933 (January) Model Range. Loose leaf folder tied with silk string 1933
Publication 930c 1933 (June) Model Range. Loose leaf folder tied with silk string 1933
Publication 961ef 1933(?) La Fameuse Seven et la nouvelle Ten-Four, Swiss French. The ‘f’ after 961 relates to the French version 1933
Publication 1028a 1933 (September) Model Range ‘Britain’s Dependable Car’ 1933
Publication 1030 1933 (October) Model Range. Loose leaf folder tied with silk string. Marked ‘Property of Royal Automobile Club Library. Not to be removed’ 1933
Publication 1059 1933(?) Austin Sports Cars 1933
Publication 1060a 1933(?) The Famous Austin 7. Seven Model Range 1933
Publication 1118 1933(?) When you buy a car, be wise. Austin 7 Model Rang 1933
Publication 1060 The famous A7; green foldout Reprint Stringer 2007 8pp 1934
Publication 1075 Austin Delivery Vans 7-10-12 28pp 1934
Publication 1081 Wings & running boards 12pp 1934
Publication 1206 Britain’s dependable car   foldout12pp 1934
Publication 1212 The Austin Seven; (Ruby pictured on cliff-top) Reprinted a7ca 2012 16pp 1934
Publication 924j Austin stock colours 4pp 1934
Publication 982b Car backs- stock colours  A3 1p 1934
Publication 982c Car backs- stock colours  A4 1p 1934
Publication 925a 1934 The Story of Longbridge, An Industrial Romance 1934
Publication 1030b 1934 (April) Model Range. Loose leaf folder tied with silk string 1934
Publication 1065 1934(?) Austin Syncromesh Transmission 1934
Publication 1075c Austin Express Delivery Vans. Marked Patrick Motors, Paradise St, Birmingham. Prices indicate this is a late 1934 publication. C/f ‘reduced price’ sticker om Publn. 1076a 1934
Publication 1076a 1934 Austin Dependable Delivery Vans 1934
Publication 1171 1934 Austin Model Range 1934
Publication 1171b 1934 (November) Austin Model Range 1934
Publication 1171e 1934 (August) Austin Model Range 1934
French Sales Brochure 1934(?) Automobile Austin. Austin Model Range in French 1934
Publication 1290 Austin full range 7-20 48pp 1935
Publication 1292 As I was going to St Ives   Reprinted a7ca 2008 24pp 1935
Publication 1297b Britain’s dependable car 36pp 1935
Publication 1301E-G (German) German edition Modelle 7-10 + Willys Overland prices  foldout 22pp 1935
Publication 1311a Austin Vehicles; The Salesman’s Pocket Guide Cars, Vans and Ambulances (1999 facsimile)36pp 1935
Publication 1180a 1935 (January) Austin Model Range. Loose leaf folder tied with silk string 1935
Publication 1180a_supp Envelope in which Pubn 1180a came 1935
Publication 1201ef 1935 Austin Model Range. The ‘f’ after 1201e relates to the French version. Some early pages in English 1935
Publication 1206af 1935 Austin 7 Model Range – Export. Marked Fred Deeley Ltd, 915 Broadway, Vancouver. Although suffux ‘f’ it is not in French 1935
Publication 1252 1935(?) Austin Sport-Wagen, Willy-Overland-Crossley. In German 1935
Publication 1253g 1935(?) Austin 7 & 10-4 Model Range. German, Marked Oscar & A. Stokler, Wein. Includes Type written Price List 1935
Publication 1297 1935 (August) Austin Britain’s Dependable Car, Austin Model Range 1935
Publication 1297e 1935 (December) Austin Britain’s Dependable Car, Austin Model Range 1935
Publication 1301a 1935(?) Austin Seven & Ten-Four 1935
Publication 1326f 1935(?) Fourgons Commerciaux – Austin Express. French Delivery Van Brochure 1935
Publication 1329f 1935(?) Austin Model Range – French 1935
Publication 1346e 1935(?) The Most Economical Motorinf in the World 1935
Summary of Improvements 1935 List of Improvements and prices for all Austin Models 1935
RAC information to new owner Envelope and associated contents given to new owner advertising the services of the RAC. Undated 1935
Publication 1269 Austin Service Tools (similar to Journals) 75pp 1936
Publication 1402a Austin closed models 7-20 28pp 1936
Publication 1402b Austin closed models 7-20 28pp 1936
Publication 1441 Austin models colours & upholstery 4pp 1936
Publication 1441A Austin models colours & upholstery 4pp 1936
Publication 1447 and e Covers the Country   foldout  Reprinted a7ca 2004 8pp???? Only 1447E scanned 1936
Publication 1472 Seven Wonders of the World  (unclothed ladies!) 20pp 1936
Publication 1472a Seven Wonders of the World  (ladies nw clothed!) 20pp 1936
Publication 1290a 1936 (January) Austin Model Range. Loose leaf folder tied with silk string 1936
Publication 1297c 1936 (February) Austin Britain’s Dependable Car, Austin Model Range 1936
Publication 1339 1936 Austin Model Range 1936
Publication 1380 1936(?) Longbridge Today 1936
Publication 1402 1936 (August) Austin Closed Models 1936
Publication 1431 1936 (August) Austin Open Models 1936
Publication 1431a 1936 (September) Austin Open Models 1936
Publication 1431b 1936 (October) Austin Open Models 1936
Publication 1442 1936(?) Visiting Longbridge 1936
Publication 1447 1936 The Austin 7 Covers the Country 1936
Publication 1539 Seven and Big Seven 20pp 1937
Publication 1539a Seven and Big Seven 20pp 1937
Publication 1574 Put Dependability First 40pp 1937
Publication 1581 Pictorial Austin News 4pp 1937
Publication 1474 1937(?) Pocket Guide to Closed Cars 1937
Publication 1486e 1937(?) The New Pearl Cabriolet 1937
Publication 1543a 1937(?) Ring Up the Curtain. Austin 7 Models Range and Big Seven  1937
Publication 1551 1937 (July) Austin Models and Prices 1937
Twin Cam Drawing Twin Cam Drawing marked M.C. 4 Copyright Percival Marshall & Co. Undated 1937
Austin Motor Company Repair Department receipt Receipt dated 4/2/1927 for parts for Chassis number 1A-6257 1937
Publication 1575 Have you shown the Austin Films 4pp 1938
Publication 1584a Vans 7-12  foldout 8pp 1938
Publication 1614 It is excellent to have a giant’s strength 16pp 1938
Publication 1659 Big Seven saloon Forlite- & Sixlite 12pp 1938
Publication 1677/1 Seven saloons & tourers  foldout 6pp 1938
Publication 1690 Pictorial Austin News 4pp 1938
Publication 298-1 Here’s to Power (Commentary for silent film short) 2pp 1938
Publication Vans I was behind the times Vans 7-12 Reprinted a7ca 2012 18pp 1938
Publication 1543b 1938(?) Ring Up the Curtain. Austin 7 Models Range and Big Seven  1938
Publication 1578 1938(?)  Austin Model Range 1938
Publication 1584e 1938(?) Send up Your Sales Curve. A guide to Austin Delivery Vans 1938
Publication 1677 1938 (July) Austin’s Britain’s Dependable Car 1938
Publication 1677-2 1938 (July) The Big Seven Saloons 1938
Publication 1677-3 1938 (July) Austin Ten Saloon and Cabriolet 1938
Publication 1677-4 1938 (July) Austin Twelve 1938
Publication 1677-6 1938 (July) Austin Fourteen 1938
Publication 1677-7 1938 (July) Austin Eighteen 1938
Publication 1720 1938(?) Britains Dependable Car. Austin Model Range marked 1938 1938
Publication 1738 1938 (November)  Britains Dependable Car 1938
After Sales Service Letter Standard letter defining the items covered in the first 1000 miles of new car ownership. Undated 1938
Publication of suggested spare parts (Seven) Table of suggested stock of spare parts (Seven) 50pp 1939
Australian Journey Brochure Brochure describing the journey made by Messrs Macquarrie and Matthews from Sydney to Cape York in 1928. Brochure dated March 1929. Period film is available elsewhere on the Archive Web site 1949
Publication 931a Type symbols & dating features 23pp 1953
Publication 705c 1959 Austin through the years 1959
Publication Brochure American Austin American Austin A Brand New Deal. III Parts List for Austin Bantama ??pp
Publication 695 Travelling no, Going somewhere
Publication 784a Milk delivery brochure
Publication 1476b Install Dependability. A guide to Austin Marine engines. Year unknown
Publication 1576a Dependable Power. A guide to Austin Marine engines. Year unknown
Publication 1691 Making Cars and Making Certain. Quality control at Longbridge. Year unknown 
Australian Sale Brochure Brochure showing Twenty, Twelve an Seven Models. Date Unknown
Facsimile Dixi Brochure 1994 Reproduction of undated (Vintage) Dixi Brochure
Swallow Sales Brochure Swallow Coachwork for the Connoisseur. Undated
Italian Sales Brochure Brochure showing all Seven Models available from Nicholls Brothers. Milan. Undated
Italian Sales Brochure Brochure showing all Seven Models available from Nicholls Brothers. Milan. Undated
Facsimile Austin Bantam Van Brochure 1984 Reproduction by American Austin/Bantan Club for Austin Bantam Van. Original date not known
Australian Sales Brochure Austin ‘The 7’ Famous all over the world. Shows Australian bodied version. Photocopy Undated
Austin Advocate 1927 (June) Edition of Austin Advocate Car Owners Journal
Big Seven Saloon Warranty Card Warranty Card and Envelope for Big Seven Saloon 12596 Dated 16/8/1938
Egyptian Sales Brochure Egyptian Sales Brochure for Ruby Saloon. Undated
Service Department Letter and Notes Letter dated 20/1/1949 to a Mr Saunders of Luton Rd, Dunstable advising him of ignition settings and replacement procedures for the Crown Wheek and Pinion on his 1934 Austin 7
African Journey Brochure Small Brochure covering the journey by a Mr Hockey from Johannesburg to Lagos in his Austin 7. Undated
Portuguese Handbook Handbook covering multiple Austin Models in Portuguese. Undated
Envelope Envelope that would have contained information for new owners. Sadly, this one is empty!
AA information to new owner Envelope and associated contents given to new owner advertising the services of the AA. Undated